Understanding the Education Customer

VCs and entrepreneurs tend to be well educated. Well educated people think about education as an investment. You put as many of your resources in to an investment as you can. It may take 20 years to pay off, but if the return-on-investment is high (which it is for education) then you invest. This group of people — if you’re reading this, you fall into this group — generally understand that education is an investment, and as a result are price insensitive and will optimize for quality (a highe...

 IQ is Malleable

IQ is malleable. IQ has been shown to vary over one’s life span, and it is surprisingly vulnerable to environmental influences. It can change if one is stressed, old, or living in a different culture from the testing majority. A child’s IQ is influenced by his or her family, too. Growing up in the same household tends to increase IQ similarities between siblings, for example. Poor people tend to have significantly lower IQs than rich people. And if you are below a certain income level, econom...